By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's fast-paced company world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the unique cha
Mark Donnigan Startup Marketing Consultant
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other realities regarding contemporary B2B marketing. We talk about just how the acquiring trip is currently entirely fragmented and also the manner in which community structure can help online marketers retake control of the
Mark Donnigan B2B Marketing Consultant for Emerging Stage Disruptive Innovation Technology Companies
Mark Donnigan Marketing Consultant: One of the most significant challenges for brand-new businesses, particularly startups and also various other business running in congested markets, is need generation. Distinctly different from list building, need generation is a a lot more involved procedure-- which makes everything the more tough for new brand
Mark Donnigan Demand Generation Marketing Secrets for Emerging Stage Disruptive Technology Companies
Mark Donnigan Marketing Consultant: One of the largest challenges for new companies, particularly startups as well as other firms running in crowded markets, is demand generation. Distinctly various from list building, need generation is a far more involved process-- that makes everything the more tough for brand-new brands.Need generation, like co